A knack
for creative that converts.

Creative intelligence for paid media. Knack grades every ad like a world-class strategist and shows your creative and media teams exactly what to scale, iterate, or kill.

TRUSTED BY PERFORMANCE TEAMS · FULL PRODUCT ON DEMO DATA, NO CARD
SCALE 92
KILL 21
knack.app / overview
Overview
Creatives
The Quadrant
Patterns
Strategist
Digest
SPEND $18,080
ROAS 1.54
CPA $44.20
CTR 1.18%
HOOK 31%
Winners
Best performers right now · significance-guarded
SCALE
UGC — Sarah
testimonial 15s
2.10 ROAS · 8% spend
ROAS
2.10
CPA
$29
UGC — 3 reasons
hook 12s
2.60 ROAS · 6% spend
ROAS
2.60
CPA
$35
UGC — Before
/after 18s
2.30 ROAS · 3% spend
ROAS
2.30
CPA
$35
Connects to the ad platforms you already run
MetaTikTok — soon
Know what's working

The winners, the moment you land.

No hunting through Ads Manager. Knack surfaces your top creatives instantly — with a spend-share floor so a $40 fluke never crowns itself your best ad.

  • Graded on what each ad was for — hook rate for awareness, ROAS for conversions — ranked at a glance.
  • Every creative shown full-size next to its numbers — play the real ad without leaving the report.
  • Blended ROAS and CPA labelled Meta-reported, so nobody's fooled by self-attribution.
SPEND $18,080
PURCHASES 409
ROAS 1.54
CPA $44.20
SCALE 92
UGC — Sarah
testimonial 15s
2.10 ROAS · only 8% of spend
ROAS
2.10
CPA
$29
SPEND
$4.8k
UGC — 3 reasons
hook 12s
2.60 ROAS · room to scale
ROAS
2.60
CPA
$35
SPEND
$1.4k
Deconstruct what wins

See the pattern, not just the ad.

Knack reads each creative and tags it across eight dimensions — format, angle, hook, talent, setting, pacing, tone and CTA — then ranks them by performance. You learn UGC beats founder video before you brief the next batch.

  • Tags are read from the creative itself, not your ad names — inherited accounts work on day one.
  • Slice by any of eight dimensions, or by owned assets vs creator partnerships; rank by ROAS, CTR or CPA.
  • Thin groups hidden, so a two-ad "angle" can't fake a trend.
FORMAT · BY ROAS
BESTUGC5 creatives · $10.3k
2.03
Carousel1 creative · $1.5k
1.30
Static image4 creatives · $4.9k
1.02
Talking-head2 creatives · $2.1k
0.90
Get the call, not just the chart

A strategist's read, waiting every morning.

Knack doesn't hand you a dashboard to interpret. It takes a position — scale, iterate, or kill — with the reasoning and the exact next move. Switch on daily analysis for an account and it's written overnight, so the first thing you see is what changed while you were asleep.

  • A verdict and score on every creative, with a one-line diagnosis.
  • The overnight note covers what moved, not the whole account again — and says so plainly when nothing did.
  • Low-data ads badged "too early to call." Fatigue caught as a trend, before your CPA drifts.
THE READ
Your account is over-indexed on static discount ads that are fatiguing — UGC is carrying ROAS on a fraction of the spend.
Static — 30% off flat lay
KILL 31
CTR down 38% week-over-week at 3.1 frequency — this creative is spent.
→ Cut budget, refresh the offer with a new visual.
Close the loop

A client report you'd be happy to send.

One link. No login, no export, no rebuilding the same deck every month. The client opens a written report — what worked, what you'd scale, and what you want to make next — with the creative on the page beside the numbers.

  • Snapshotted when you share it, so the figures still say what they said the day you sent them.
  • Personas, messaging angles and format mix — the account read, not a metrics dump.
  • Ends with the briefs you want in production next: the audience, the problem, and the idea.
  • Expires after 90 days by default, and you can revoke a link at any time.
PREPARED FOR · LAST 30 DAYS
Creator-led proof is carrying the account. The discount statics are done.
KEEP SPENDING
$12.4k
STOP
$3.1k
LEADS
284
BRIEF 01 · PUT INTO PRODUCTION
The switcher who already tried the category
They've been burned by a cheaper version and assume everything is the same. Open on the failure, not the product — a creator naming what went wrong last time, then the difference in one line.
One source of truth

Built for both sides of the desk.

Media buyers and creative teams argue less when they read the same verdicts.

Media buyers

Spend the next dollar with conviction.

  • See what to scale and what's quietly draining budget.
  • Catch fatigue as a trend, before CPA drifts.
  • Significance guards so you never act on noise.
Creative teams

Brief the next batch from evidence.

  • Know which angles, hooks and formats convert.
  • See the ad next to its numbers, always.
  • Turn winning patterns into your next concepts.
Agencies

Client reviews that run themselves.

  • A clear verdict per creative clients grasp instantly.
  • Shareable reports and a weekly digest per account.
  • Works across messy accounts with no setup tax.
Why Knack
Built by people who run paid media.
Knack is new — made by operators who got tired of dashboards that show the numbers but never make the call. Put it to work on your own account today, or be one of the first teams we onboard.

It takes a position. Scale, iterate, or kill — a real verdict with a reason and a next move, not a wall of charts you still have to interpret.

It knows what it doesn't know. Low-data creatives are held back from judgment, so you never scale or kill on statistical noise.

It reads the creative itself. Pattern-level insight with zero naming-convention discipline required.

Pricing

Start free. Pay when it pays for itself.

14-day trial on live data, no card. Every plan includes verdicts, patterns and vision tagging.

2 MONTHS FREE
Solo
$99/mo
One brand, one operator getting serious about creative.
  • 1 ad account
  • 90-day window
  • Weekly read, written overnight
  • Vision tagging across 8 dimensions
  • Creative gallery + video previews
  • Onboarding call, then email support
Start free
Most popular
Growth
$199/mo
Scaling brands running real creative volume.
  • 3 ad accounts, 3 seats
  • Full history — 7 days to year-to-date, or custom
  • Daily read, written overnight
  • Shareable client reports
  • Compare any window against the one before
  • Owned vs partnership analysis
  • Onboarding + priority support
Need a fourth brand? Extra accounts are $30 each — ask us to add them.
Start free
Agency
From $449/mo
Priced to your client count. Tell us how many accounts you run and we'll put a number on it.
  • From 10 accounts, 15 seats
  • Daily read on every account
  • Unlimited shareable client reports
  • Onboarding, migration and a named contact
  • Annual and multi-client terms available
Extra accounts $30 each, or a flat rate above 20.
Talk to us

See what your account really thinks.

Load the demo in one click and see the whole product on a sample account. When you're ready for your own numbers, we'll walk you through it.